Emerging Trends in the Global Whiskey Market Insights
📊 Global Market Snapshot
The whiskey market is robust and expanding, encompassing Scotch, bourbon, Irish, Japanese, and global blended varieties. In 2024, the market is estimated at around USD 60–70 billion, and forecasts suggest it could surpass USD 90 billion by 2030, with annual growth rates in the 5–6% range. Growth is driven by premiumization, export demand, and category innovation from craft distilleries to flavored and cask-finished variants.
🌍 Regional Market Breakdown
North America Commanding the largest share of revenue, North America led by the U.S. and Canada is driven by bourbon and Tennessee whiskey demand. Premium and ultra‑premium expressions remain in high demand, supported by strong domestic consumption and export volumes.
Europe Europe is a mature but sizeable market dominated by Scotch and Irish whiskey. The UK, France, Germany, and Spain are top consumers. Growth is driven by rising demand for single malts, premium cask releases, and whiskey tourism tied to distillery experiences in…